On June 20, 2017, Asmodee North America announced three new account types and corresponding sales policies that offer specialty retailers in the U.S. a choice in how they can purchase and sell ANA products, based on their specific business needs. Retailers can apply for the account type that best fits their existing business model.

Flagship Accounts – for retailers who primarily sell games, pop culture items, comic books and more, and offer gaming space for demonstrations and organized play.

The Flagship Account was created to reward retailers for their efforts in growing sales and gaming activities of ANA products. Asmodee North America has created three Flagship tiers (Silver, Gold, and Platinum) with retailer benefits increasing with each higher tier.

Toy & Gift Accounts – for more traditional retailers who sell toys, gifts, and other products aimed at children and families.

General Accounts – for retailers who do the majority of their sales outside a brick-and-mortar location. 

Please visit www.AsmodeeNA.com for more information regarding the different Account types and to apply today.

Asmodee North America will approve each retailer account type and will provide Alliance with that information.  The Account types and corresponding sales policies will be effective as of August 1st, 2017 and Alliance Game Distributors will represent Asmodee products to General and Flagship Accounts in the United States.

Asmodee NA products will be sold by Alliance to Asmodee NA Approved Retailers at the following discounts, beginning August 1, 2017.

General retailers (non-Flagship) will be able to purchase standard ANA items at 40% off of the MSRP*.

Flagship Silver retailers will be able to purchase standard ANA items at 45% off of the MSRP*.

Flagship Gold retailers will be able to purchase standard ANA items at 48% off of the MSRP*.

Flagship Platinum retailers will be able to purchase standard ANA items at 50% off of the MSRP*.

Non-standard ANA items: Please note that some ANA short run or in house items may have a lower discount or NET pricing regardless of Flagship level.

We look forward to working with all stores in the Flagship and General programs. Alliance is in the process of opening our new office near the Asmodee NA headquarters in Roseville, MN and is hiring and training the first of our new Asmodee NA Specialists, who will work closely with you to maximize the opportunities this new program brings to hobby retailers. Look for more information in the near future from us at www.retailerservices.alliance-games.com, and follow us on Facebook @alliancegamedistributors for the latest updates.

If you have any questions regarding the new programs, please contact Asmodee North America at: salesaccounts@asmodeena.com. If you have any questions for Alliance please feel free to contact Marc Aquino, VP of Sales, at mla2@alliance-games.com or Mike Webb, VP of Marketing, Data, and Customer Service at mew@alliance-games.com

*These discounts are subject to change